ABOUT US
Making the dream work
Our people sit at the core of the Exertis Cloud offering. What we hear from customers time and time again is that they value in-person support, which is why we only hire individuals who have a passion for technology that’s matched by a commitment to exceptional customer service. Think you’ve got what it takes to join the best team in the business? Take a look at our latest vacancies.
Meet some of our incredible team
James Yates
Managing Director
About
Hi, I'm James, Managing Director for Exertis Cloud, responsible for our entire partner proposition and leaning on 25 years of IT channel experience.
Supporting my children’s various activities keeps me busy work aside, and in any other spare moments I enjoy reading, watching and playing football in an attempt to keep fit!
james.yates@exertis.co.uk
Rik Hubbard
International Cloud and
Innovation Director
Innovation Director
About
Hi, I'm Rik, responsible for launching Exertis Cloud internationally as well as making sure our partners have the best experience when using our services.
Outside of work, I like to spend time competing at rowing regattas and walking the family Tibetan Terrier. I like pub quizzes and listening to 80s music.
rik.hubbard@exertis.co.uk
Radhika Dattani
Cloud Commercial Director
About
Hi, I'm Radhika.
I'm a dedicated business professional with a passion for supporting others in the ever-evolving world of technology. With years of experience working with partners and helping individuals and businesses navigate their tech challenges, I take pride in making a difference.
Outside of my career, I'm a proud mother who cherishes family time and loves exploring new culinary delights. A true foodie at heart, I'm always on the lookout for new recipes to try and restaurants to explore, combining my love for good food with my vibrant, nurturing personality.
radhika.dattani@exertis.co.uk
Danny Gaskin
Head of Cloud Sales (North)
About
I'm Danny, Head of Cloud Sales for Exertis Cloud, responsible for overseeing our Sales team and ensuring we are maximising relationships and assisting the team where possible to enable partners to grow and do more.
Aside from leading a very busy life with two young kids, i enjoy listening to audiobooks, watching the mighty Newcastle United try and win the Premier League (I wish) and playing 5-a-side football.
daniel.gaskin@exertis.co.uk
Seema Mistry
Head of Cloud Sales (South)
About
See 'Ma Cloud
As the Head of Cloud Sales (South) at Exertis Cloud, I’m dedicated to upscaling your cloud business and strengthening our partnerships. Beyond enhancing cloud confidence, I lead a dynamic sales team with a focus on delivering innovative solutions. Outside of work, I enjoy up-cycling old furniture and DIY projects, breathing new life into vintage pieces.
seema.mistry@exertis.co.uk
Ben Voce
Presales Lead
About
Hi I’m Ben, the Presales Lead and Modern Workplace Specialist for Exertis Cloud, when I’m not looking at Microsoft 365 licences and features or singing the praises of Copilot, you’ll find me in Disney or planning a Disney trip with my wife and daughter.
ben.voce@exertis.co.uk
Chris Cave
Commercial Manager
About
Hi, I’m Chris.
With over 10 years of experience in the partner channel, I have a clear understanding of the challenges our partners face. My focus is on helping both our partners and our team fully leverage the value of our vendor partnerships.
Outside work, you’ll find me taking the kids to their many activities, watching football and trying to get to the gym where possible.
chris.cave@exertis.co.uk
Sophie Lockwood
Marketing Manager
About
Hello, I’m Sophie.
With a diverse background in marketing, I’ve spent the last four years immersed in IT distribution. I love collaborating with colleagues and vendors to create impactful, targeted marketing strategies that drive growth, add value, and empower businesses.
With a diverse background in marketing, I’ve spent the last four years immersed in IT distribution. I love collaborating with colleagues and vendors to create impactful, targeted marketing strategies that drive growth, add value, and empower businesses.
When I’m not working on marketing strategies, you’ll likely find me spending quality time with my family, enjoying fun adventures with my children, or indulging in my love of baking.
sophie.lockwood@exertis.co.uk
Pete Huby
Cloud Platform Operations Manager
About
I'm Pete, Cloud Platform Operations Manager at Exertis Cloud on the Operations team helping to keep things running as smoothly as possible. I'm a self confessed geek, which is mostly the result of having a ZX Spectrum from an early age. I'm a fan of Formula 1, and on the rare occasions my gaming PC is available (I have two daughters) I'm also a bit of a gamer.
peter.huby@exertis.co.uk
Danny Morfitt
Azure Presales Architect
About
Hi, I’m Danny.
With a customer service background and a passion for technology, I’m a certified Azure Solutions Architect dedicated to helping our partners realize their potential by launching, developing, and enhancing their Azure capabilities.
In my free time, I enjoy playing guitar, long-distance running, and spending quality time with my family.
With a customer service background and a passion for technology, I’m a certified Azure Solutions Architect dedicated to helping our partners realize their potential by launching, developing, and enhancing their Azure capabilities.
In my free time, I enjoy playing guitar, long-distance running, and spending quality time with my family.
danny.morfitt@exertis.co.uk
Paul Baginski
Azure Specialist & BDM
About
Hi, I’m Paul, old-timer of the IT industry, known best for being a tech-enthusiast, licensing geek and maths whiz. When I’m not wading through technical enablement, I’m cooking up amazing food for my wife, son and new daughter and delivering a raft of dad-jokes. I enjoy playing the guitar and trying to sing along, much more than those within ear-shot.
paul.baginski@exertis.co.uk
Jay Haszczyn
Partner Relation & Operations Manager
About
Hello, I’m Jay and I am the Partner Relations and Operations Manager for Exertis Cloud. I have been a part of the cloud team since its inception and when I am not looking at new ways to improve the experience in our platform, I enjoy playing video games and spending time with my family. A good round of golf is always a nice treat on the weekend but to be honest, ‘a good round’ is sometimes a stretch.
jay.haszczyn@exertis.co.uk
Geoff Bradley
Adobe Business Manager
About
I am one of the Business Managers within the Exertis Cloud team, working with our vendors to provide relevant technologies to our partner base. In my spare time I enjoy working on my kit car, having built it myself, and participating in car related events.
geoff.bradley@exertis.co.uk
Stuart Black
Adobe Product Specialist
About
Hi, I’m Stuart, Adobe Product Specialist for Exertis Cloud, I have worked within the Licencing team for 6 years now and 4 of them as an Adobe specialist & I will be happy to help your sales teams and end customers with regards to Adobe including training, assisting with sales, customer calls, marketing enquiries to help you to grow your Adobe business.
Outside of work I’m a keen runner/cyclist and have been dj’ing/producing music for over 30 years now.
Outside of work I’m a keen runner/cyclist and have been dj’ing/producing music for over 30 years now.
stuart.black@exertis.co.uk
Stuart Dawes
Cloud Business Manager
About
Hi, I’m Stuart, Business Manager for Exertis Cloud. I manage a host of Vendors within the Commercial and Retail market sectors. When I am out of work mode, I like to spend time with my partner and two sons.
Of an evening I enjoy Go Karting with my mates. I enjoy watching Sports but most Formula 1, happy to wake up at 3am in the morning to watch a race.
stuart.dawes@exertis.co.uk
Mike Smith
Cloud Partner Manager
About
Hi, I’m Mike, I'm a Cloud Partner Manager for Exertis Cloud.
I will be responsible for managing the south side of the UK business. I come with over 6 years of experience within Enterprise Server & Storage sector.
Outside of work you will most likely find me either playing video games, gardening, or finding an excuse to get a new tattoo.
mike.smith@exertis.co.uk
David Irvine
Licensing Specialist
About
Hi, I'm David, a member of the Exertis Cloud Operations Team, dealing with Platform Support and specialising in Adobe.
I spend my spare time with my partner and like going for long walks with our 2 dogs, I also like watching Movies and TV series.
david.irvine@exertis.co.uk
Kate Ashcroft
Licensing Specialist
About
Hi, I'm Kate, Licence Specialist for Exertis Cloud, when I'm not working, I like to spend time with my friends, family and dogs enjoying days out and exploring new places. I love going on holidays and city breaks and get in as many a year as possible where I can.
kate.ashcroft@exertis.co.uk
Cynthia Konio
Licensing Specialist
About
I’m Cynthia and I’m a Cloud Partner Manager for Renewals at Exertis
I make sure we get the renewal in time, win them over and maintaining relationships with our resellers.
Otherwise, I live in France and I’m a Mum of 3 beautiful children. I like to cook, learn languages, exercise, and spend time with my family.
Otherwise, I live in France and I’m a Mum of 3 beautiful children. I like to cook, learn languages, exercise, and spend time with my family.
cynthia.konio@exertis.co.uk