Why choose us
Why choose us

Our entire cloud experience is engineered to help cloud-forward partners grow.

Focused on accelerating your business
As leaders in the cloud space for many years, we’ve earned a reputation for going the extra mile. We’re committed to working with partners who aren’t the dominant players in the channel and making their cloud journey a success. But don’t mistake this focus for exclusion – whatever the size of your organisation, we have the portfolio, operations and enablement to help you get more from cloud.

We're accessible

We understand the value you place on connecting with real people and provide lots of ways to engage with us on-demand. From regular, one-to-one check-ins with a dedicated account manager, to events and opportunities that grow professional networks and foster knowledge exchange, our commitment to in-person support is unmatched.

We're fast

Speed to lead wins. The timely support and guidance we provide ensures your cloud journey moves fast enough to realise your business ambitions and meet your customer where they are. We put you in the box seat to respond quickly and confidently to every cloud-related enquiry and opportunity. And our industry insight means you'll stay informed and be ready to act on information that impacts your business and customers.

We're efficient

We cut the cost of doing cloud business. Our purpose-built portal is fast, easy to use and free: from APIs that seamlessly integrate with your own systems to same-date billing across vendors, we simplify the admin of the cloud services you provide. Anticipating the needs of your customers, we've also prepared cloud service bundles to increase sales and reduce complexity.

We protect your interests

We advocate on behalf of SMB and specialist solution providers. Making sure you're seen and supported, we tirelessly pursue the best value and enhance sales margins by maximising every vendor benefit – from communicating promotions to sponsoring programme enrolment.

We offer technical assurance

Our end-to-end support capability allows you to choose how much technical assistance you provide for the cloud services you offer. Alongside that, we provide learning pathways and knowledge transfer opportunities to upskill at a pace you’re comfortable with.

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